Brand Guidelines
explorer
Greyhound
America at ground level
Intercity Passenger Transportation / Sustainable Mobility
Greyhound isn't just transportation—it's the most authentic way to experience America. We connect 1,600+ communities across this country at ground level, where real discovery happens between destinations, not despite them. Choose the road that's better for the planet, your budget, and your soul.
Industry
Typography
Values
Colors
Audience
Logo Type
Contents
01
Logo guidelines and variations
combination
02
Color palette and usage guidelines
03
Font system and hierarchy
Rubik + Lora
04
Patterns, icons, and imagery
3 Patterns
05
Real-world mockups and examples
9 Mockups
06
Purpose, values, and brand personality
explorer • everyman
07
Brand voice and tone
Ground-level romantic • Eco-pragmatic
08
Core messaging and pillars
5 Message Pillars
09
Strategic foundation and market positioning
Intercity Passenger Transportation / Sustainable Mobility
10
Download brand assets
Logos, colors, fonts