BRANDBOOK
Patterns, iconography, photography direction, and visual principles for Greyhound.
Core principles that guide all visual design decisions for Greyhound.
Minimal use of whitespace
Asymmetric layouts
Balanced information density
Dramatic hierarchy emphasis
Flowing visual rhythm
Asymmetrical compositional balance
Layered spatial approach
Rounded edge treatment
High visual contrast
Fluid transitions with smooth easing, suggesting a seamless journey.
Brushed metal with subtle grain, Woven natural fibers
Selected to embody the Explorer archetype's adventurous and authentic spirit within the sustainable mobility industry. Dramatic hierarchy and high contrast convey boldness, while rounded corners and flowing rhythm offer approachability and a sense of discovery across diverse landscapes.